The USA latex mattress business is expected to reach $2.1 billion by 2025. With 15% of the total mattress market share in the USA, latex may currently be behind memory foam mattresses and hybrid mattresses but is catching up with the market at a steady pace of 6% annually. The organic latex mattress has seen a 25% increase in sales over the years.
People’s preferences have always changed with the latest technology in every industry. In the mattress industry, price plays a significant role. Latex mattresses are more expensive than memory foam and hybrid mattresses, which is one reason for their slower growth. While memory foam and hybrid mattresses are well-established and have plateaued in the market, latex mattresses are still growing, albeit at a slower pace.
Below are some statistics on latex mattresses:
The latex mattress market in the USA is expected to reach $2.1 billion by 2025. The global market share for latex mattresses is $10.47 billion, with the USA holding nearly 2% of the global market.
15% of the market share in the USA is captured by latex mattresses, including both Talalay and Dunlop latex types. The market share of latex mattresses is projected to grow at 6% year-on-year from 2023 to 2028.
Organic mattresses have seen a 25% increase in sales from the previous year. With more consumers becoming conscious about what goes into their mattresses, latex mattresses are likely to capture a significant share of the memory foam market.
Online sales of latex mattresses have increased by 30% since 2020. In 2023, 65% of consumers said they were aware of the benefits of latex mattresses. This increased awareness is expected to further boost the market share of latex mattresses due to their hypoallergenic nature.
Existing customers report high satisfaction with latex mattresses, with less than 5% returns.
Nearly half of consumers buying a latex mattress are willing to spend more for the eco-friendly option.
80% of latex mattress owners say they prefer the latex mattress compared to their older mattress and sleep better on it. The natural quality of latex contributes to comfort as it does not produce the odor typical of memory foam and is hypoallergenic. Latex mattresses are also more responsive than memory foam.
30% of consumers purchase a latex mattress because of its hypoallergenic nature, especially when it comes with organic cotton covers. For people with allergies, this is a significant relief.
75% of people between the ages of 25 and 40 prefer a latex mattress over a hybrid or memory foam mattress, primarily due to its durability and hypoallergenic properties.
Latex mattresses are more durable than memory foam and less prone to sinkage or sagging over time. 25% of consumers choose a latex mattress for its durability and longer lifespan, often outlasting memory foam or hybrid mattresses by one to two years.
On the downside, 40% of users think that latex mattresses are too expensive compared to hybrid and memory foam mattresses. When price is a major factor, many consumers prefer memory foam or hybrid options, even when they know that latex mattresses are superior.
When it comes to firmness, 45% of latex mattress consumers pick a medium-firm option for optimal comfort. This preference is often related to the person’s weight, with most people in the normal weight category choosing medium-firm options.
The health benefits of a mattress play a key role in the decision to purchase a latex mattress. 70% of latex mattress users report reduced back pain immediately after switching from their previous mattress. Improved sleep quality and overall health have been reported by 85% of latex mattress users.
People with allergies have noticed a significant reduction in symptoms after switching to latex mattresses. 60% of users find latex mattresses better for managing allergies.
50% of hot sleepers find a latex mattress more cooling and comfortable, offering them a full night’s sleep compared to memory foam mattresses, which tend to trap heat. The majority of these consumers are women.
90% of healthcare professionals now recommend latex mattresses, a significant shift from previous recommendations of memory foam mattresses.
55% of consumers believe latex mattresses provide better spinal alignment compared to memory foam and hybrid mattresses. While this is debatable, many high-end memory foam and hybrid mattresses with lumbar zone technology, such as Saatva, are also effective.
65% of pregnant women prefer a latex mattress over a memory foam mattress. Latex mattresses are cooler and more responsive, making it easier to move around, shift positions, and get in and out of bed. They also provide better spinal alignment, even with uneven weight distribution.
40% of consumers report improved sleep due to better posture after switching to a latex mattress. While a new mattress generally improves posture, latex mattresses’ durability ensures long-lasting benefits.
People with arthritis are often recommended latex mattresses by healthcare professionals. Research indicates that 75% of consumers with arthritic pain benefit from latex mattresses, as they provide better joint pain relief.
Off-gassing is a significant concern for many traditional mattress users. Off-gassing has always been noted as a major problem in hybrid and memory foam mattresses. With lower off-gassing, and often no off-gassing in latex mattresses, especially organic brands, 50% of mattress buyers prefer a latex version.
Stats on Latex mattress Sustainability
Sustainability and eco-friendly mattresses are gaining popularity. More users are concerned about what goes into their mattresses. Foam mattresses are being avoided due to their chemical content and the allergies they cause. Latex is natural, and more users are choosing latex because it is eco-friendly and a healthier option.
Latex mattresses are made from natural materials. They are eco-friendly and safe. 90% of mattresses manufactured come from natural materials, including natural latex, cotton covers, and, in some cases, even the padding.
80% of latex mattress consumers purchase one because it is environmentally sustainable. With landfills filled with memory foam mattresses, latex mattresses are a natural and eco-friendly alternative. Additionally, 60% of manufacturers practice eco-friendly production processes to meet consumer demands.
50% of mattress brands source their materials from sustainable sources. Sri Lanka and India are preferred locations where latex is extracted sustainably.
Latex mattresses produce 60% less waste compared to memory foam and hybrid mattresses. Synthetic waste is often hard to dispose of and remains in the environment for years. Moreover, the production carbon footprint of latex mattresses is 30% lower than that of memory foam.
More people are concerned about sustainability, and that’s where latex mattresses have an edge over memory foam. 40% of consumers state that sustainability is a factor in their purchase decision.
The longevity of a mattress is important to consumers. Memory foam mattresses last about 10 years, but latex mattresses can last up to 25 years with proper care and maintenance, reducing the need for frequent replacements.
Sustainably sourced mattresses are usually priced higher. However, 70% of consumers state that they are willing to pay the extra price for sustainably sourced latex mattresses.
50% of consumers believe that sustainability and health go hand in hand when choosing a mattress.
Buying Trends of Latex mattress
Online sales of latex mattresses are higher than in-store purchases. 65% of consumers prefer to buy a latex mattress online, while 35% prefer in-store purchases.
70% of mattress buyers research a mattress before purchasing, and the research usually takes a month or more. Most high-value purchases, like a mattress, are not made instinctively; extensive research goes into a product that costs $1,000.
Promotions and sales influence buyers across all industries and stores. Christmas, Black Friday, and Cyber Monday are common times when people make purchases. 45% of latex mattress buyers are influenced by these sales, and latex mattress sales tend to peak during these periods.
Only 55% of consumers are aware of the warranty options when purchasing a mattress. 45% of consumers are either unaware or do not pay much attention to understanding warranty options.
75% of mattress buyers look for a trial period when purchasing a latex mattress. Most people want to try a mattress for at least a week before deciding if it’s the right fit. In-store purchases offer trial periods but with limitations, while online stores offer a wide range of trial periods from 45 days to a year.
While ready-to-use latex mattresses are a great choice, some buyers prefer adjustable latex mattresses where layers can be adjusted for comfort preferences. 30% of consumers prefer a mattress that is customizable at home.
Many companies manufacture products abroad due to the cost of labor and factory investments, but 40% of consumers would prefer a locally manufactured product and would purchase one if it’s crafted locally.
65% of consumers purchase a mattress based on color and design. While most mattresses are never seen after a sheet is placed on them, consumers still prefer a mattress that looks good and is the color they prefer.
Like all high-value products, mattresses are often purchased based on recommendations. Latex mattresses recommended by friends or family have a 50% higher chance of being bought. This is especially true when the person recommending one already owns a latex mattress.
An organic certification is important to consumers. 55% of all consumers are inclined to purchase a mattress with an organic certification if they can find one.
Demographics of Latex mattress Buyers
Statistics indicate that 30% of latex mattress buyers are aged between 30 and 45.
Women account for 55% of all latex mattress purchasers.
Latex mattress owners in the USA typically have a household income of $75,000.
Latex mattresses, still relatively new in the market, account for 25% of first-time buyers. Most of them have previously used memory foam or hybrid mattresses.
70% of latex mattress owners are college-educated, which may also reflect their financial background.
45% of latex mattress owners have children, indicating health-conscious purchasing decisions.
60% of latex mattress owners live in urban areas, likely due to lower market penetration in rural areas.
50% of mattress buyers are homeowners.
35% of latex mattress owners live in eco-friendly communities where recycling and sustainable practices are common.
30% of latex mattress buyers say they would recommend a latex mattress over synthetic options.
Stats on Sleep Habits of Latex mattress buyers
60% of latex mattress buyers report sleeping more than 7 hours a night. The comfort and support of a latex mattress, along with minimal allergies, contribute to better sleep health and quality.
40% of latex mattress owners believe their mattress affects their sleep schedule. Latex mattress owners tend to maintain a consistent sleep schedule compared to those using synthetic mattresses, which can disrupt sleep due to the heat retention of memory foam, especially during warmer seasons.
A significant 70% of latex mattress users report feeling more refreshed after sleep compared to their previous mattresses. Latex mattresses are hypoallergenic and don’t retain heat, allowing for uninterrupted sleep and a full 8 hours of rest.
50% of latex mattress users experience no sleep disturbances at night. Latex mattresses provide excellent motion isolation and retain less heat, making them more comfortable for undisturbed sleep. In fact, 30% of users switched to latex mattresses specifically to reduce partner disturbances.
65% of latex mattress users report improved sleep quality since purchasing their latex mattress.
55% of latex mattress users sleep on their sides. While 64% of people generally sleep on their sides, this percentage is slightly lower among latex mattress users.
Movement during sleep is common, with research showing people shift positions 40-50 times a night. Latex mattresses allow for easier movement without causing stiffness, with 45% of users reporting no morning stiffness.
40% of latex mattress users report experiencing a deeper sleep cycle compared to those using synthetic mattresses.
Latex mattress users report falling asleep faster after switching to latex. While no clear reason is evident, 50% of latex mattress buyers feel they fall asleep quicker on a latex mattress than on their previous beds.
Statistics on Latex mattress Brand Awareness of Consumers
70% of consumers are familiar with at least one brand that offers latex mattresses. Even if they haven’t made a purchase, many are aware of popular latex mattress brands, with 60% of consumers having seen at least one online advertisement for a latex mattress.
40% of mattress buyers report purchasing a latex mattress from a well-known brand. These are typically brands that are widely advertised or have gained recognition in other ways. Additionally, 65% of mattress buyers prefer established brands over newer ones.
30% of consumers believe that organic mattress brands are more reliable than conventional mattress brands.
50% of latex mattress buyers have followed a brand on social media prior to making their purchase.
Celebrity endorsements influence purchases across all industries, including mattresses. In fact, 75% of consumers say celebrity endorsements impact their mattress purchasing decisions.
40% of consumers believe that a brand’s eco-friendliness enhances its overall reputation. Brands offering sustainable products have a competitive edge over those that are not eco-friendly.
30% of consumers prefer having choices. Brands offering a variety of mattress types, such as Saatva (which offers memory foam, hybrid, and latex), tend to make more sales than those with a singular focus, like Latex for Less.
Technology and Innovation in Latex Mattress manufacturing
50% of latex mattress manufacturers incorporate technology to enhance the durability of latex mattresses, including advanced processing techniques and improved latex quality.
40% of consumers prefer latex mattresses with cooling technology. Unlike gel foam mattresses, which use gel for cooling, latex mattresses are typically organic and rely on an open-cell structure for increased breathability and cooling.
Consumers are transitioning from traditional latex mattresses to smart mattresses. In fact, 60% of latex mattress owners have shown interest in smart latex mattresses that can track their sleep patterns.
35% of latex mattresses are produced in automated manufacturing units. Automation allows for faster production with minimal defects and results in a slightly lower cost.
Most mattress companies offer custom firmness options. While three firmness levels are common, some companies provide the ability to customize firmness at home. Currently, 70% of mattress brands offer more than one firmness option.
45% of consumers believe mattress technology will continue to evolve. Today, we see custom firmness options and smart beds, but there is significant innovation happening in the field of sleep and mattresses, which could introduce new technologies. Additionally, 60% of consumers believe that mattress technology improves the overall sleep experience.
50% of mattress companies have dedicated research and development teams focused on improving their brand. For example, brands like Saatva focus on creating mattresses specifically for back pain relief, while others are investing in researching better materials.
55% of consumers prefer latex mattresses with advanced pressure-relieving qualities, such as zoned comfort and support.
Miscellaneous
80% of consumers believe that a good mattress is essential for overall health, not just for better sleep.
45% of people plan to buy a new mattress within the next year.
50% of latex mattress buyers state that they will purchase another latex mattress in the future.
40% of latex mattress buyers feel that the longevity of the mattress justifies the slight increase in price.
60% of latex mattress users report an improvement in their sex life after switching to a latex mattress.
50% of consumers consider a good mattress to be an investment rather than an expense. With the benefits of better sleep and health, investing in a high-quality mattress is seen as a wise decision.
Consumers are willing to pay more for better customer service when purchasing a mattress. Approximately 25% of consumers prefer assistance during the mattress-buying process.
Over 60% of consumers believe that being educated about mattresses influences their purchasing decisions.